Manhattan Media
Wednesday, April 16, 2014
Avenue New York Family The Blackboard Awards Camp Fair

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AVENUE | New York Family | Dan's Papers
The Blackboard Awards | AVENUE Shows | Dan's Taste of Two Forks | The New York Baby Show | New York Family Camp Fairs
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11th Floor
New York, NY 10016
212.268.8600
www.manhattanmedia.com

What's Going on Now


 

AVENUE     Readership Demographics

INCOME
• Average Household Income: $1,700,000
• Avg. Value of Total Net Worth: $14,700,000
• Avg. Value of Investment Portfolio: $8,100,000
• Avg. Value of ’05 Charitable Donations: $85,100

READER INFORMATION
• Male/Female (%): 37/63
• Age: 25-49: 45%

READER INVOLVEMENT
• Read 3 to 4 of the last 4 issues: 77%

EDUCATION
• Graduated college or more: 92%
• Postgraduate study: 53%

REAL ESTATE VALUE
Average current market value:
• All real estate holdings: $8,200,000
• Avg. value of primary residence: $3,900,000
• Homeowners with a net worth over $5 million: 95%
• Own additional real estate: 76%
• Own summer/vacation property: 46%
• Multiple homeowners with real estate in Florida: 24%

EXPENDITURES
• Watches/fine jewelry/precious stones: $96,900
• Watches: $31,600
• Fine jewelry: $63,200

SHOPPING
• Shop on Madison Avenue: 92%
• Shoppers with net worth over $5million: 94%
• Shop on Fifth Avenue: 92%
• Shoppers with net worth over $5million: 94%

HOME DÉCOR (PAST 12 MONTHS)
• Redecorate: 53%
• Redecorators with net worth over $5million: 54%
• Artwork and Collectibles: $125,600
• Purchasers with net worth over $5million: 78%
• Antiques and Furniture/Furnishings: $78,900
• Purchasers with net worth over $5 million: 64%
• Original Paintings/Drawings: $79,600

WOMEN’S APPAREL $80,600
• Purchasers with a net worth over $5million: 72%
• Shoes: $25,000
• Sportswear: $21,600
• Designer/Couturier $45,500
• Haute Couture: $56,700
• Purchasers with net worth over $5million: 75%

MEN’S APPAREL $23,100
• Purchasers with a net worth over $5million: 67%

TRAVEL (LAST THREE YEARS)
• Made foreign trips: 92%
• Travelers with net worth over $5 million: 96%
• Avg. number of foreign trips: 9
• Avg. spent on trips: $47,100
• Europe: 86%
• Travelers with net worth over $5 million: 91%
• Bermuda/Caribbean: 47%
• Travelers with net worth over $5 million: 67%
• Canada: 25%
• Travelers with net worth over $5million: 25%
• Have been a passenger on a private aircraft: 53%

Source:  Monroe Mendelsohn Research Survey Winter 2006

 

 

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Manhattan Media LLC

72 Madison Avenue
11th Floor
New York, NY 10016
212.268.8600
www.manhattanmedia.com